How to Make the Perfect Cold Email





Introduction

So you're out of work and ready to start your new career as a freelance writer, but you're just not sure how to get started. You've got several options, including trying social media marketing or web content writing for websites like Upwork. But if you want the best results from your efforts, look no further than cold emailing. It's a tried-and-true method for finding new clients that works every time—so long as you follow these simple steps when writing your first cold emails:

Know your audience before you write the email.

Before you begin writing your cold email, take a moment to think about who you are writing to. What kind of company are they? What do they want? And what don't they want?

You can find these answers by doing some research on the company's website or social media accounts and reading through their blog posts, articles and blog posts—then see if there are any topics that really resonate with what makes your audience tick. If there is a popular topic that relates well with what makes them happy (and there should be), then go ahead and write an article around it! This will help ensure that when someone reads one of these emails in their inboxes later on down the line, their eyes will light up like little Christmas lights under fluorescent lighting at night in Wal-Mart (if I could afford it).

Figure out what drives your reader.

Once you've figured out who it is you're emailing and what they want, the next step is to figure out why they should care. This means asking yourself:

  • What's the pain point? Why does this matter to them?

  • What's their goal? What outcomes do I want them to achieve through my product or service (in terms of sales, leads, etc.)?

  • Who are these people on a personal level and how can I connect with them as individuals without being too pushy or salesy—or having them feel like they're being sold something that isn't relevant for their needs at all times

Understand how to craft a subject line that makes people want to open your email.

The first step to creating a great cold email is coming up with a subject line that gets your audience’s attention. It should be clear and concise, but also have some pizzazz. To do this:

  • Use numbers, words and punctuation to get attention

  • Use the power of curiosity to get people to open the email

For example, try something like “10 Things You Didn't Know About Me” or “What would you do if I were on fire?”

Keep the main text of your email scannable at first glance.

Make sure the main text of your email is scannable at first glance.

When it comes to writing a cold email, you want to keep the main body of your email as short and simple as possible. The goal is not just to make sure that people can read through it quickly but also so they remember what they read—so make sure that important information stands out by using bolding and bullet points in the right places.

Sell, don't tell with your email copy and content.

  • Tell people what you do. This is one of the most important things for any email to accomplish, because it's a chance for you to sell your product or service in a way that makes sense for the reader. Instead of telling them what it is (like "We're an online shop that sells yoga pants"), show them why they should care about buying from you and how much money they'll save by doing so.

  • Show them how amazing/valuable/cool/etc., etc., etc., whatever thing(s) makes up your value proposition (VSP). A good VSP can be as simple as: "I'm going to make all this happen!" But don't forget about benefits like convenience or price point—those are just as important!

Use bullet points to get important information across quickly.

Bullet points are a great way to get your point across quickly and efficiently, but they can also be used to structure your email.

For example:

  • "Here's what I'm looking for"

  • "How do you think this could help me?"

Create a CTA (call-to-action) and make it stand out from the rest of your cold email copy.

You can't just throw together a bunch of words and hope they work. Your CTA needs to be clear, concise and relevant to the person who receives your email.

A good way to start is by using the phrase "Click here" or some other obvious call-to-action (CTA). This will ensure that people know what you're asking them for without having to read through as much copy first. It also allows you more room for creativity in terms of design – if there's anything about your product or service that stands out from the rest of your cold email copy then make sure it's easy for readers to see!

follow these steps when you write a cold email

  • Write the email.

  • Check your spelling and grammar.

  • Wait until you've had a chance to check it over before sending it out. This way, you won't be sending off an embarrassing missive before it's ready. (If you're still worried about sending it too soon, there are some great tools out there that will help.)



Conclusion

I hope this guide has given you some ideas on how to write a cold email that will get the results you want. There are so many variables involved in this process, but as long as your message focuses on what's most important and clearly explains why someone should act now, then I believe it should be received well by people who need a little help with their business goals.